Since Mintel’s last report in 2002, the growth in the UK vacuum cleaner market has begun to decelerate both in terms of volume and retail values. Following the extraordinary 40% volume growth between 1999 and 2003, the 3% increase anticipated in 2004 is a reflection of the increasingly competitive nature of the vacuum cleaning market.

Volume growth has come at the expense of value, as low priced cylinders have flooded the market through a variety of distribution channels, not least the non-traditional outlets such as supermarkets and the Internet.

Since Mintel’s last report in 2002, the growth in the UK vacuum cleaner market has begun to decelerate both in terms of volume and retail values. Following the extraordinary 40% volume growth between 1999 and 2003, the 3% increase anticipated in 2004 is a reflection of the increasingly competitive nature of the vacuum cleaning market.

Volume growth has come at the expense of value, as low priced cylinders have flooded the market through a variety of distribution channels, not least the non-traditional outlets such as supermarkets and the Internet.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.