How brand-loyal are modern consumers towards their vacuum cleaner, and how best can newer manufacturers make an impact on the sector?

Innovation continues to drive growth in the vacuum cleaner market.

Has the purchasing criteria changed dramatically for housewives when considering the purchase of a new vacuum cleaner?

Mintel last reviewed the UK vacuum cleaners market in Market Intelligence, October 1997. As the development of the bag-free sector has continued to shape the industry as a whole, the market is showing signs of polarisation in terms of price. While the success of the Dyson range of products - priced around £200 - has demonstrated that many consumers are prepared to spend substantial amounts on floorcare, there are also signs of intense price competition at the bottom end of the market.

How brand-loyal are modern consumers towards their vacuum cleaner, and how best can newer manufacturers make an impact on the sector?

Innovation continues to drive growth in the vacuum cleaner market.

Has the purchasing criteria changed dramatically for housewives when considering the purchase of a new vacuum cleaner?

Mintel last reviewed the UK vacuum cleaners market in Market Intelligence, October 1997. As the development of the bag-free sector has continued to shape the industry as a whole, the market is showing signs of polarisation in terms of price. While the success of the Dyson range of products - priced around £200 - has demonstrated that many consumers are prepared to spend substantial amounts on floorcare, there are also signs of intense price competition at the bottom end of the market.

This report also looks at the extent to which the other leading vacuum cleaner manufacturers have moved away from cleaners with bags to the cyclonic technology used in the Dyson range of cleaners. The key technological trends in the market are also assessed, with a view to predicting which sectors are likely to experience the most growth over the next few years.

For the purposes of this report, therefore, Mintel considers the hypothesis that: "The 'Dyson Effect' is continuing to shape the market in terms of NPD so that rival manufacturers are having to work much harder to regain market share, while at the same time price competition at the budget end has made it easier for new entrants to succeed in the market".

Other Mintel reports of relevance include:

- Household Cleaning Products, Market Intelligence, May 2000

- Carpets and Floorcoverings, Market Intelligence, December 2000.

If you want more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.