Despite the recession, the television market has enjoyed steady growth in unit volume as flat panels reached mainstream adoption over the last five years. However, stalling momentum in 2010 suggests that macroeconomic forces are finally catching up to the industry. Manufacturers are under pressure to generate new sources of premium (eg 3DTV) and will need to gauge consumer appetites carefully to invest in the right technologies.

In this exclusive report, Mintel takes a look at the innovations and consumer attitudes that shape the intensely competitive dynamics of the TV industry.

Despite the recession, the television market has enjoyed steady growth in unit volume as flat panels reached mainstream adoption over the last five years. However, stalling momentum in 2010 suggests that macroeconomic forces are finally catching up to the industry. Manufacturers are under pressure to generate new sources of premium (eg 3DTV) and will need to gauge consumer appetites carefully to invest in the right technologies.

In this exclusive report, Mintel takes a look at the innovations and consumer attitudes that shape the intensely competitive dynamics of the TV industry.

Analysis and insights offered include:

Where LCD and plasma technology is headed

Why 3DTV isn’t working and what might fix it

Which demographics specific brands are targeting

How distribution channels can be used strategically

How many consumers are still in the market

What motivations drive current purchases

How much a brand name is worth

Which value-added features consumers will pay extra for