• Client log in
  •   All Countries  
      All Countries  
    Everything in
      All Countries  
      UK  
      US  
      France  
      Germany  
      Italy  
      Ireland  
      Spain  
      China  
      Other  
    Unlocked in
      All Countries  
      UK  
      US  
      France  
      Germany  
      Italy  
      Ireland  
      Spain  
      China  
      Other  
  • | Contact Us   
Contents
Report homepage
Contents
Introduction
Executive Summary
Market Drivers
The Market
The Supply Structure
New Product Development
The Consumer
The Future
Forecast
download as rtf | download as zip | print
Vitamins and Mineral Supplements - Spain - November 2003
Table of Contents

Introduction

Executive Summary

Lowest level of penetration in Europe

Healthy diet

Pharmacy sales dominate

Growing market, despite low product take-up

Leading suppliers tend to be similar in each country

Spanish consumers have less interest in health issues

Market Drivers

Demographics of the target market

Figure 1: Usage of vitamins and other supplements, by gender and age, 2002

Trends in age structure of the population

Figure 2: Trends in Spanish population, 1998-2002

Wealth of the population

Figure 3: Trends in personal disposable income and consumer expenditure, at current and constant prices, 1998-2003

The national diet and health

Use of VMS to ward off ailments

Figure 4: Ailments suffered in last 12 months, all adults and VMS users, 2002

The Market

Legislative status

Market size and trends

Figure 5: Spanish retail value sales of vitamins and supplements, 1997-2003
Figure 6: Spend on VMS per capita and per user, by country, 2003

Distribution of VMS

Figure 7: Number of community pharmacies in Spain, 1986-2001

The Supply Structure

Companies and brands

Roche Farma SA

Wyeth

Merck Farma

Tegor Laboratories

Solgar

Espsilon

New Product Development

The Consumer

Attitudes towards health and diet

Figure 8: Attitudes towards health and diet, all adults and users of vitamins and other supplements, 2002
Fewer Spaniards than other Europeans wait until they are really ill to see a doctor
VMS users more reluctant to see a doctor or to self medicate
Figure 9: Selected attitudes towards health and diet, all adults and users of vitamins and other supplements, 2002
Figure 10: Attitudes towards diet, by VMS users, by country, 2002

Use of vitamins and minerals

Figure 11: Pan-European comparison of use, weight of use and types used of vitamins and other supplements, by country, 2002
Spanish have below average frequent or regular VMS use
Figure 12: Penetration and profile of use of vitamins and other supplements, by demographic sub-group, 2002
Over one quarter of users are aged 25-34
Figure 13: Profile of VMS users, by gender and age, by country, 2002
Figure 14: Weight of usage of vitamins and other supplements, by demographic sub-group, 2002
Figure 15: Types of vitamins and other suplements used, 2002

Relationship between health and VMS use

Figure 16: Remedies taken in last 12 months, all adults and VMS users, 2002
Figure 17: VMS users incidence of ailments and use of minor ailment remedies, 2002

The Future

Widening the consumer base

Targeting the mature consumer

Forecast

Potential in theory only

Figure 18: Forecast for sales of vitamins and supplements, 2003-07

Market stuck at just over €100 million

VMS a fringe sector linked to complementary medicine…

...but not vegetarianism

Preventative element

Functional food constrains consumer base