Casinos - US - January 2011 - Market Research Report

Executive Summary

Insights and Opportunities

Inspire Insight

Market Size and Forecast

Market Drivers

Competitive Context

Segment Overall Performance

Commercial Casinos

Tribal Casinos

Racetrack Casinos (Racinos)

Geographic Distribution

Leading Commercial Casinos

Innovations and Innovators

Marketing Strategies

Casino Visits

Casino Visits by Type and location

Developing the Market

Gambling Experience

Impact of Loyalty and Promotional Activities

Interest in Online Gaming

Attitudes and Behaviors Toward Casinos and Gambling

Computerized Dealers

Amount Won or Lost on Most Recent Visits

Casino Gaming Preferences

Reasons for Gambling

Reasons for Not Visiting a Casino

Non-gaming Casino Activities

Choice of Accommodation

Race and Hispanic Origin

Cluster Analysis

Custom Consumer Groups

Appendix—Other Useful Data/Consumer Tables

Appendix—Trade Associations

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Casinos - US - January 2011

Upping the ante post-recession

Revenue growth in the casino industry came to an abrupt halt in 2008 with the onset of the recession. Growth at current prices was 9% between 2005 and 2010, However, between 2008 and 2010, the market declined by 4%—to an estimated $60.4 billion in 2010. The recession and its aftermath, plus high unemployment, have caused many Americans to reduce their spending, especially on non-essential activities. As the economy slowly recovers, growth in the casino industry is expected to gradually increase for the next several years.

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This report addresses the following questions and provides unique insights on a variety of issues:

How are sales in the commercial, tribal and racetrack casino (racino) segments projected to fare between 2010 and 2015?

Which industry segments will drive growth?

Which markets/locations show strong sales growth? Which are experiencing declines? Where is the market saturated?

What proportion of U.S. adults visits casinos? Who are these visitors?

Who are the market leaders?

How are the lifestyles of casino-goers unique? How can casinos more effectively serve their customers?

How are demographic shifts impacting sales? How are they likely to affect companies in the future?

Other than gambling, what type of entertainment options are casino-goers most interested in at a casino?

How do gaming preferences vary among race? Which segments tend to be the highest value customers?

What factors discourage consumers from going to casinos?

What are the dominant themes in casino advertisements?

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Report Price:
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$3995
€3023

This report is part of the following subscriptions:

Leisure and Entertainment: USA

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