“Women are plagued with any number of body issues and while body care products are available on the market to treat every conceivable aesthetic problem, half of women are likely to opt for a general-purpose moisturiser. Brands that deliver measurable results could potentially turn this around. In face care, for instance, Garnier’s Ultralift Challenge is offering women a 14-day trial pack of its eye cream and a means to measure its results using a wrinkle image scale. If a body care brand selling anti-cellulite lotion had the confidence to offer a similar product trial that would send a strong message to women who have doubts about such products’ efficacy.”

“Women are plagued with any number of body issues and while body care products are available on the market to treat every conceivable aesthetic problem, half of women are likely to opt for a general-purpose moisturiser. Brands that deliver measurable results could potentially turn this around. In face care, for instance, Garnier’s Ultralift Challenge is offering women a 14-day trial pack of its eye cream and a means to measure its results using a wrinkle image scale. If a body care brand selling anti-cellulite lotion had the confidence to offer a similar product trial that would send a strong message to women who have doubts about such products’ efficacy.”

– Bríd Costello, Senior Beauty Analyst

In this report we answer the key questions:

Who is using body care products and depilatories?

How has the market fared in recent years and what are its prospects for growth?

Do body insecurities help or hinder sales of body care products?

Can depilatories and waxes take on razors in the hair removal category?

Definition:

This report covers a range of products designed specifically for use on the body.