Health is the main factor influencing the state of the dairy market. There are many different views on the impact of dairy in a daily diet, with some experts believing that dairy is essential, yet others state that when maintaining a healthy lifestyle, dairy should be one of the first products to go.

As extensive research and media coverage has begun to highlight the damning effects of the ‘fast food’ generation, this has led to an expansion of health-oriented products. The dairy market is no exception as new products include low-fat, low-salt and allergy-free. It is possible that these health issues within the dairy market could lead to a more varied list of dairy products, rather than a bleak future.