Gin, White Rum and Other White Spirits - UK - March 2009

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Can character and distinction win in a commoditised world?

Sales of gin and other white spirits have grown by 5% in value and volume since 2003, fuelled by growth at the budget and premium ends of the market, to over 46 million litres valued at £1.2 billion in 2008.

Sales fell in 2008, however, with the economic downturn accelerating an exodus of customers from pubs and bars, white rum losing its way, and gin struggling to attract young drinkers.

Key themes

Which categories are expected in suffer in the economic downturn?

...more »

Sales fell in 2008, however, with the economic downturn accelerating an exodus of customers from pubs and bars, white rum losing its way, and gin struggling to attract young drinkers.

Key themes

Which categories are expected in suffer in the economic downturn?

How are shifting demographics likely to impact on white spirit sales?

Which categories are using innovation and marketing to drive sales?

Which sales outlets offer the greatest opportunity for future growth?

...less »

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“Minimum pricing will only really work as a way of controlling the sale of alcohol in the off-trade if the minimum price per unit is adjusted on a regular basis to try and keep the differential between the two channels the same – or even narrow it to try and encourage more people to drink in a controlled, licensed environment.”

– Michael Oliver, Senior Leisure & Media Analyst

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