“Three in four consumers state that it is important for brands/companies to invest in sustainable packaging, highlighting how this interest is translating into higher expectations on companies, suggesting opportunities for brands to stand out based on their credentials in this area. This reflects a broader trend identified by Mintel’s Inspire trend Moral Brands, which looks at how consumers don’t need to spend time or money being ethical when the ‘moral brand’ can do it on their behalf.”

“Three in four consumers state that it is important for brands/companies to invest in sustainable packaging, highlighting how this interest is translating into higher expectations on companies, suggesting opportunities for brands to stand out based on their credentials in this area. This reflects a broader trend identified by Mintel’s Inspire trend Moral Brands, which looks at how consumers don’t need to spend time or money being ethical when the ‘moral brand’ can do it on their behalf.”

– Amy Lloyd, Food and Drink Analyst

Some questions answered in this report include:

What do consumers look for from packaging?

Can brands drive demand by acting ethically on consumers’ behalf?

How can packaging innovation help engage the mature consumer?

What are the implications of the UK’s changing household population for packaging?

In what areas is there most potential for new drinks packaging formats?