What impact has New World marketing initiatives had on the UK wine market?

Are fair trade, low calorie and organic wines set to succeed in the increasingly brand dominated UK wine market?

Which brands are proving the most popular amongst the UK population? How positive is the relationship between wine advertising and the success of that brand?

Who is buying the most wine and from where?

Just some of the major questions answered by Mintel's latest investigation into the UK Wine market.

What impact has New World marketing initiatives had on the UK wine market?

Are fair trade, low calorie and organic wines set to succeed in the increasingly brand dominated UK wine market?

Which brands are proving the most popular amongst the UK population? How positive is the relationship between wine advertising and the success of that brand?

Who is buying the most wine and from where?

Just some of the major questions answered by Mintel's latest investigation into the UK Wine market.

Mintel's 'Wine' report examines the UK retail market for still wine of fresh grape sold in the UK for consumption both in home and out of home. Mintel last examined this market in January 2001. Since then, the market has gone from strength to strength as more wines have become available from across the globe, in particular the New World. In many ways, these wines provided the breakthrough in British wine drinking in the 1980s, firstly, by labelling wines according to their grape variety rather than geographical region and, secondly, by focusing on brands.

From once being the preserve of the more affluent, wine is now an everyday commodity that is enjoyed by many regardless of affluence, although knowledge of the category remains sketchy among the majority. Much of the elitism and snobbery surrounding wine has disappeared, making it far more accessible than ever before, although parts of the on-trade still have some way to go, with consumers enjoying the reassurance provided by the major brands.

Other Mintel reports of relevance include:

- Low-alcohol and Alcohol-free Drinks, Market Intelligence - UK Report, January 2003

- Weekend versus Weekday Drinking Habits, Market Intelligence - UK Report, December 2002

- Cider, Market Intelligence - UK Report, October 2002

- Organic Alcoholic Drinks, Market Intelligence - UK Report, September 2002

- Whiskies, Market Intelligence - UK Report, August 2002

- Wine Retailing, Retail Intelligence - UK Report, August 2002

- Liqueurs, Market Intelligence - UK Report, June 2002

- Ales and Stouts, Market Intelligence - UK Report, May 2002

- Sparkling Wines, Market Intelligence - UK Report, April 2002

- Champagne, Market Intelligence - UK Report, March 2002

- Flavoured Alcoholic Beverages, Market Intelligence - UK Report, October 2001

and the forthcoming:

- White Spirits, Market Intelligence - UK Report, March 2003

- Dark Spirits, Market Intelligence - UK Report, April 2003

- Lager, Market Intelligence - UK Report, June 2003.