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Contents
Report homepage
Research Methodology
Contents
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market Environment
Household Income and Expenditure
Healthy Living
Who’s Innovating?
The Consumer – Eating Habits
The Consumer – Snacking Habits
The Consumer – Shopping Habits
The Consumer – Cooking Habits
Appendix – Market Environment
Appendix – Household Income and Expenditure
Appendix – Healthy Living
Appendix – Eating Habits
Appendix – Snacking Habits
Appendix – Shopping Habits
Appendix – Cooking Habits
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Over-55s' Eating Habits - UK - September 2011
Over-55s' Eating Habits - UK - September 2011

“With health a concern and a priority for the ageing population, NPD which focuses on added benefits eg cholesterol-lowering spreads, as seen in functional food products such as Benecol would appeal to this group and could be a means of generating interest in new food products.”

– Amy Lloyd, Food and Drink Analyst



How can manufacturers, brands and retailers encourage the over-55s to experiment more with food?
How much potential is there for premiumisation?

“With health a concern and a priority for the ageing population, NPD which focuses on added benefits eg cholesterol-lowering spreads, as seen in functional food products such as Benecol would appeal to this group and could be a means of generating interest in new food products.”

– Amy Lloyd, Food and Drink Analyst



How can manufacturers, brands and retailers encourage the over-55s to experiment more with food?
How much potential is there for premiumisation?
Should the food industry actively target the older consumer or rely on subtler messaging?
Could online retailers do more to attract the over-55s?
How can snack categories engage the older consumer?

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