“Consumer research shows that drinkers like one or two ciders but view it as too sweet to drink all night. However, there are a number of ways around this: promoting dry ciders alongside sweeter variants and smaller, more concentrated serves.”

– Jonny Forsyth, Senior Drinks Analyst

“Managing a shift in consumer perceptions can also help to change liqueurs from being viewed as old-fashioned by too many younger people. This is partly due to a failure to update the image of the category and capitalise on the category’s rich provenance as something alluring rather than anachronistic.”

– Jonny Forsyth, Senior Drinks Analyst

“As with Champagne leveraging its French sophistication, the key brand for any wine is its country of origin and Mintel’s research shows that Italy, France, South Africa and Australia are all well positioned to exploit the perceived superior identity of their wines

– Jonny Forsyth, Senior Drinks Analyst

“While price remains the overriding reason for consumers to drink at home, other factors are emerging as reasons for consumers to look at drinking in the home less as a financial necessity and more as a positive choice, such as intimacy of the surroundings and relaxation. The off-trade can leverage these strengths and positive connotations for when/if consumer confidence and spending regain momentum and price becomes less relevant.” – Amy Lloyd, Food and Drink Analyst

In this report we answer the key questions: