This report on the UK clothes-washing detergent and laundry aids market examines developments in the market that have taken place since Mintel last reported on this market in January 2000. Time-pressed consumers seek convenience above all else when it comes to the chore of getting their clothes clean and fresh, and it is this basic need that drives product innovation.

The advent of unit-dose products, the gradual reduction in the number of concentrated powders and a reformulation of liquid detergents to one strength have led to a simplification of the detergent fixtures in retailers and a clearer, more straightforward choice for consumers. In 2002, however, clothes-care solutions are no longer confined to the washing machine. Manufacturers have introduced new added-value products, so that there are currently a number of solutions for clothes care. These include washing and storing, to refreshing between wears and caring for 'dry-clean only' clothes between trips to the dry-cleaners.

This report on the UK clothes-washing detergent and laundry aids market examines developments in the market that have taken place since Mintel last reported on this market in January 2000. Time-pressed consumers seek convenience above all else when it comes to the chore of getting their clothes clean and fresh, and it is this basic need that drives product innovation.

The advent of unit-dose products, the gradual reduction in the number of concentrated powders and a reformulation of liquid detergents to one strength have led to a simplification of the detergent fixtures in retailers and a clearer, more straightforward choice for consumers. In 2002, however, clothes-care solutions are no longer confined to the washing machine. Manufacturers have introduced new added-value products, so that there are currently a number of solutions for clothes care. These include washing and storing, to refreshing between wears and caring for 'dry-clean only' clothes between trips to the dry-cleaners.

Growth in this market continues to depend on manufacturers anticipating consumer requirements and creating products that offer a clear proposition to meet those requirements. Market development, however, is to a certain extent kept in check by a cut-throat battle among key grocery retailers trying to win the loyalty of the valuable family purse through price competition.

Other Mintel reports of relevance include:

Household Cleaning Products, Market Intelligence, May 2000

Laundry and Dishwasher Appliances, Market Intelligence, January 1999.