“Laundry patterns are gradually changing, with more men under the age of 55 sharing the responsibilities and consumers responding to the manufacturer push to run more wash loads on lower temperatures and shorter cycles to save energy. A strong desire for clothes that always smell fresh also suggests a need for more quick washes for freshening up items of clothing.”

– Richard Caines, Senior Household Care Analyst

Some questions answered in the report include:

“Laundry patterns are gradually changing, with more men under the age of 55 sharing the responsibilities and consumers responding to the manufacturer push to run more wash loads on lower temperatures and shorter cycles to save energy. A strong desire for clothes that always smell fresh also suggests a need for more quick washes for freshening up items of clothing.”

– Richard Caines, Senior Household Care Analyst

Some questions answered in the report include:

How frequently do people do the laundry and who are the best targets?

Who is taking on the main responsibility for laundry tasks in UK homes?

How much do consumers wash items of clothing to freshen them up?

Are any changes being seen in how people are washing their clothes?

What opportunities exist for making clothes drying and ironing easier?