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Contents
Report homepage
Contents
Introduction And Abbreviations
Executive Summary
Market Drivers
Market Size & Trends
Market Segmentation
Supply Structure
Advertising And Promotion
Retail Distribution
The Consumer
Future & Forecast
Appendix: Trade Associations
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Flat Panel Televisions - US - July 2004
Table of Contents

Introduction And Abbreviations

Executive Summary

Surging LCD and PDP sales are causing the decline of the CRT market

A market driven by economics, economies of scale, and style

LCDs and PDPs are changing the way that televisions are sold

Survey shows satisfied current owners and numerous potential buyers

Strong manufacturing outlook

Bright forecast

Market Drivers

Introduction

Standardization of technology enhances accessibility

Figure 1: Comparison of select plasma flat panel televisions, 2001 & 2004

Continuing investment in development by manufacturers

Flat panel is becoming an everyday luxury

Figure 2: Per capita PDI and flat panel sales, 1998-2004

Design and performance create appeal

Figure 3: Total U.S. retail sales of analog direct view, LCD, and plasma televisions, 1999-2004

Graph 1: Total U.S. retail sales of analog direct view, LCD, and plasma televisions, 1999-2004

Graph 1: Total U.S. retail sales of analog direct view, LCD, and plasma televisions, 1999-2004

Number of interested consumers

Market Size & Trends

American Lifestyles - US - January 2012 -
...more >>
Figure 4: Total U.S. retail sales of flat panel televisions, at current and constant prices, 1999-2004

Market Segmentation

Flat panel television market segmentation

Figure 5: Sales of flat panel televisions, segmented by type, 2002 and 2004

Plasma flat panel televisions

Figure 6: Sales of plasma flat panel televisions, at current and constant prices, 1999-2004
Figure 7: Unit sales of plasma flat panel televisions, 2001-2004

LCD flat panel televisions

Figure 8: Sales of LCD flat panel televisions, at current and constant prices, 1999-2004
Figure 9: Unit sales of LCD flat panel televisions, 1999-2004

Supply Structure

THE STATE OF THE MARKET

COMPANIES AND BRANDS

Manufacturer sales of plasma flat panel televisions

Figure 10: Manufacturer sales of plasma flat panel televisions in the U.S., 2001 and 2003
Graph 2: Manufacturer share of sales of plasma flat panel televisions in the U.S., 2003

Manufacturer sales of LCD flat panel televisions

Figure 11: Manufacturer sales of LCD flat panel televisions in the U.S., 2001 & 2003
Graph 3: Manufacturer share of sales of LCD flat panel televisions in the U.S., 2003

Traditional CE manufacturers

Sony

Sharp

Samsung

LG Electronics

Philips

Computer manufacturers

Gateway

Dell

Market characterized by wide variety of entrants

Figure 12: Number of U.S. flat panel SKUs, by brand and type, 2004

Advertising And Promotion

Media spending

Figure 13: Measured consumer media spending, by selected manufacturers, 2002 & 2003

Campaigns focus on experiential factors

Co-promotions, prizes and incentives

Promotion through product placements

Retail Distribution

Introduction

Flat panel televisions as widespread as Wal-Mart

Prices declining for LCD and PDP

Compared to CRT, flat panel TV still a high-tech sale

Crossover between suppliers and retailers

In-store shopping experience

Brand penetration by select electronics retailers

Figure 14: Flat panel brands carried by Best Buy and Circuit City, by type, 2004

Brand penetration by select discount retailers

Figure 15: Flat panel brands carried by Wal-Mart and Target, by type, 2004

The Consumer

American Lifestyles - US - January 2012 -
...more >>

Introduction

Early lifecycle video products (ELVP)

Flat panel television ownership

Figure 16: Incidence of owning flat screen televisions and ELVPs, May 2004
Figure 17: Incidence of owning flat screen televisions and ELVPs, by gender, May 2004
Figure 18: Incidence of owning flat screen televisions and ELVPs, by age, May 2004
Figure 19: Incidence of owning flat screen televisions and ELVPs, by household income, May 2004
Figure 20: Incidence of owning flat screen televisions and ELVP, by household size, May 2004
Figure 21: Incidence of owning flat screen televisions and ELVPs, by presence of children, May 2004

Flat screen and plasma television ownership details

Figure 22: Duration of flat screen television ownership, May 2004
Figure 23: Size of flat screen TV owned, May 2004
Figure 24: Ownership of flat screen television attachments, May 2004

Viewing experience with flat screen/plasma screen televisions

Figure 25: Overall product experience, May 2004

Intended flat screen purchases

Figure 26: Technology adoption status of consumers, May 2004
Figure 27: Early adopters and early majority consumers, by age, May 2004
Figure 28: Early adopters and early majority consumers, by household income, May 2004

Intended future purchases of emerging technology products

Figure 29: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, May 2004
Figure 30: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by household size, May 2004
Figure 31: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by age, May 2004
Figure 32: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by household income, May 2004
Figure 33: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by race/ethnicity, May 2004

Summary

Current owners
Flat screen and plasma ownership details
Early adopters and early majority consumers
Intent to buy ELVP and flat screen televisions in 2004

Future & Forecast

FUTURE TRENDS

Manufacturers have been gearing up for production boom
Figure 34: Market share of leading large-area TFT LCD panel suppliers, 2004
Consumers and retailers will ride everyday luxury wave
Impact on RPTV and CRT
Shift from style to performance

MARKET FORECAST

Overview

Television category

Figure 35: Forecast of U.S. retail sales of televisions, at current and constant prices, 2004-2009

Graph 4: Forecast of U.S. retail sales of televisions, at current and constant prices*, 2004-2009

Graph 4: Forecast of U.S. retail sales of televisions, at current and constant prices*, 2004-2009

Flat panel televisions

Figure 36: Forecast of U.S. retail sales of flat panel televisions, at current and constant prices, 2004-2009

Graph 5: Forecast of U.S. retail sales of flat panel televisions, at current and constant prices*, 2004-2009

Graph 5: Forecast of U.S. retail sales of flat panel televisions, at current and constant prices*, 2004-2009

Forecast Factors

Appendix: Trade Associations