The focus of this Mintel report is on purchase intent for consumer electronics hardware, electronics software (games, video and music) and communication services (pay-TV, home internet, home landlines and cell phone service). Across all three categories, data sets are presented by age, household income, race/Hispanic origin, and presence of children in the household. While data covers interest in purchasing from July 2009-January 2010, strategies for increasing product sales are not limited to these time periods, but extend beyond them. Topics covered in this report include, but are not limited to:

The focus of this Mintel report is on purchase intent for consumer electronics hardware, electronics software (games, video and music) and communication services (pay-TV, home internet, home landlines and cell phone service). Across all three categories, data sets are presented by age, household income, race/Hispanic origin, and presence of children in the household. While data covers interest in purchasing from July 2009-January 2010, strategies for increasing product sales are not limited to these time periods, but extend beyond them. Topics covered in this report include, but are not limited to:

For each hardware product surveyed, interest in purchasing is examined for gift purchasing and purchase intent for the buyer

Consumers’ interest in purchasing entertainment software

Among communication services reviewed, Mintel data explores which demographics intend to acquire service for the first time, and which intend to change service when their contract expires