Although one tactic for mobile handset manufacturers is to present the mobile phone as an accessory to the fashion-conscious, the mobile phone market is also making headway with another type of consumer.

Commonly seen as a toy for the wealthy or spoiled children, more consumers who might have been resistant to the mobile phone are seeing its practical benefits. Many companies issue cellular phones to employees,

but industry surveys reveal that...want to know more? Call today to find out how you can get the report.

Although one tactic for mobile handset manufacturers is to present the mobile phone as an accessory to the fashion-conscious, the mobile phone market is also making headway with another type of consumer.

Commonly seen as a toy for the wealthy or spoiled children, more consumers who might have been resistant to the mobile phone are seeing its practical benefits. Many companies issue cellular phones to employees,

but industry surveys reveal that...want to know more? Call today to find out how you can get the report.

The US mobile phones report provides in-depth analysis on:

· Which demographic is being aggresively marketed to

· Why the lifting of the FCC's cap with cause a major shift in the mobile phone market

· What new obstacles face mobile phone development

· How the wireless web will impact the market

Get the answers you need

Only Mintel consumer intelligence reports can give you the answers you need. Through our exclusive consumer research, we explored the usage of and attitudes towards

mobile phones and asked questions such as:

-What was the amount of your cellular phone bill last month?

-How do you normally eat crackers?

-What is most important to you when choosing a wireless plan?

-Which of the following best describes how you use your wireless phone?

The research in every Mintel consumer intelligence report is conducted by our knowledgeable US editorial team and industry experts to ensure that we answer the needs of our clients.

Our reports cover key US consumer sectors in 14 categories and combine exclusive, original, quantitative data with comprehensive market analysis.

For more information, please contact our account executives at 312.943.5250 or email us at info@mintel.com.