Mintel last reported on hairstyling aids in December 2003. Since then the variety of product types has increased enormously to target individual haircare needs and reflect current fashions in hairstyles. However, manufacturers have yet to solve the problem of targeting non-users of styling products, who prefer an easy-to-manage hairstyle. Hairsprays is proving another challenge, given their staid image and lack of NDP. Market growth within hairstyling products is slow and would benefit manufacturers and retailers reviewing the bewildering product choice which might well be alienating potential customers.

About the market…

Mintel last reported on hairstyling aids in December 2003. Since then the variety of product types has increased enormously to target individual haircare needs and reflect current fashions in hairstyles. However, manufacturers have yet to solve the problem of targeting non-users of styling products, who prefer an easy-to-manage hairstyle. Hairsprays is proving another challenge, given their staid image and lack of NDP. Market growth within hairstyling products is slow and would benefit manufacturers and retailers reviewing the bewildering product choice which might well be alienating potential customers.

About Mintel’s report…

Mintel’s new market intelligence report provides the user with a fresh insight into a market seeking an injection of clarity to encourage growth.

Compiling together the most sought-after trend data and most authoritative, independent market analysis, it offers you a vital way of fully understanding the hairstyling products market. It also offers you unique findings from exclusive consumer research; invaluable information that will enable you to tailor your business to real consumer demand. Mintel’s research report has been designed to help you:

Track the success of designer haircare brands

Gain an insight into current trends in NPD with examples from Mintel’s GNPD

Assess the market’s neglect of the mature consumer and the lack of attraction of non-users

Understand the importance of men (the metrosexual male) as a key target group

Examine new styling product formats

Look at the influence of celebrity-led and fashion trends on the market

Identify market size, segmentation and driving forces

Measure the increasing role of salons as effective retail outlets.

Analyse future industry trends and influences and how they might impact demand.

Intriguing findings include…

Around two thirds of women were using a styling mousse in 2001 but this percentage has been dropping and by 2005 just over half of female respondents were choosing it as their preferred styling product.

Some 12% of respondents believe in professionally endorsed haircare brands, while a further 10% ask friends or family to give them advice on which styling products to use.