The appeal for products offering salon technology has increased as consumers seek out products with high performance benefits to control their hair. New flexible hold technology has improved sales of hairsprays and styling products have benefited from new product formulations such as moussing waxes claiming a more natural finish. Trends in styling products are closely linked with hair fashion, as women in the 1990s have rejected the overt sculpted styles of the 1980s for a more natural look. The past two years however has seen a trend toward unstructured layered styles helping to boost sales of styling products and hairsprays. How will this affect future sales? Changing demographics also provide new marketing opportunities with a shift from teenagers to the 35+ age group. Consumer needs will change as they grow older: do haircare manufacturers need to reassess the targeting of their brands?. With few haircare manufacturers producing styling ranges aimed at men, is there is also major potential in men's heightened interest in grooming and personal appearance?

The appeal for products offering salon technology has increased as consumers seek out products with high performance benefits to control their hair. New flexible hold technology has improved sales of hairsprays and styling products have benefited from new product formulations such as moussing waxes claiming a more natural finish. Trends in styling products are closely linked with hair fashion, as women in the 1990s have rejected the overt sculpted styles of the 1980s for a more natural look. The past two years however has seen a trend toward unstructured layered styles helping to boost sales of styling products and hairsprays. How will this affect future sales? Changing demographics also provide new marketing opportunities with a shift from teenagers to the 35+ age group. Consumer needs will change as they grow older: do haircare manufacturers need to reassess the targeting of their brands?. With few haircare manufacturers producing styling ranges aimed at men, is there is also major potential in men's heightened interest in grooming and personal appearance?

Covering the UK market for styling products and hairsprays, Hairstyling Aids examines the importance of new technology and, in particular, whether it has revived sales of hairsprays. With advertising and promotion investment that can be spread across all products in the range, it is expected that other established haircare brands will be tempted to expand into other areas, whether from shampoos and conditioners to styling, or vice versa. This report determines the changing retail environment and strategies of multiple retailers, highlighting brand choice and the shopping experience. With the growing market for gels, waxes and creams, Hairstyling Aids also establishes the impact of professional hairdresser brands and the influence of fashion and media on hair-style trends.