The German haircare market was valued at €2.06 billion in 2005, an improvement of 9% on 2000 and 0.5% on the previous year. Sales returned to growth after a small dip in 2004, caused by increasing pressure on prices and expansion of hard discounters and own-labels.

Despite losing market share, styling products remain the largest sector in the German haircare market, generating a third of value sales in 2005. Although total market growth reached 9% in the review period, only two of the five main sectors managed to record growth above the average. Conditioners were still clearly the most dynamic sector, with sales up by 34% between 2000 and 2005.

About the market:

The German haircare market was valued at €2.06 billion in 2005, an improvement of 9% on 2000 and 0.5% on the previous year. Sales returned to growth after a small dip in 2004, caused by increasing pressure on prices and expansion of hard discounters and own-labels.

Despite losing market share, styling products remain the largest sector in the German haircare market, generating a third of value sales in 2005. Although total market growth reached 9% in the review period, only two of the five main sectors managed to record growth above the average. Conditioners were still clearly the most dynamic sector, with sales up by 34% between 2000 and 2005.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.