After category sales declines in 2008 and 2009, the haircare category posted a 1.1% increase in sales in 2010 to reach $6.4 billion. Although growth was modest, a number of products that shared the same features had significant sales gains. This strongly suggests a new era of opportunities for the haircare category.

This report examines the current issues and challenges facing the haircare products industry, such as an increase in private label offerings, a reluctance by consumers to return to more pricey name brands, and brand dilution. In addition, this report will explore:

After category sales declines in 2008 and 2009, the haircare category posted a 1.1% increase in sales in 2010 to reach $6.4 billion. Although growth was modest, a number of products that shared the same features had significant sales gains. This strongly suggests a new era of opportunities for the haircare category.

This report examines the current issues and challenges facing the haircare products industry, such as an increase in private label offerings, a reluctance by consumers to return to more pricey name brands, and brand dilution. In addition, this report will explore:

Factors influencing purchase decisions, including recommendations from stylists, and fragrance

What haircare product features are important to consumers, such as scent and not being tested on animals

Which products are experiencing sales growth, and common qualities they share

Demographics that hold potential for marketers, including young men

Which consumers are willing to pay for salon-quality haircare products