This report explores growth and product trends in two major segments of the haircare industry: hair dryers and styling appliances (straighteners, curling irons and rollers). Major drivers include technological innovation, hairstyle trends and female demographic growth and changes. Replacement of old appliances remains the primary reason that women buy a new appliance, although buying a product with new features that can save time, limit hair damage or allow for a new style are important secondary reasons.

This report explores growth and product trends in two major segments of the haircare industry: hair dryers and styling appliances (straighteners, curling irons and rollers). Major drivers include technological innovation, hairstyle trends and female demographic growth and changes. Replacement of old appliances remains the primary reason that women buy a new appliance, although buying a product with new features that can save time, limit hair damage or allow for a new style are important secondary reasons.

During the period 2002-07, advances in ionic and ceramic technology helped propel sales, especially of straighteners to younger, multi-ethnic women and hot rollers. This mature market remains highly competitive, however, with pricing pressure from the largest retailers limiting profits of the largest companies, making it difficult for smaller competitors to enter the market.

Mintel predicts that hair styling appliance sales will continue with moderate growth through 2012. Continued technological advances and outreach to boomers and multi-ethnic consumers will be important to sales in the coming years. Mintel’s consumer research suggests there is a strong interest in environmentally friendly appliances that has not been addressed by the industry.

This report covers electrical haircare appliances that are designed for drying and/or styling (including curling or straightening) hair. Included in the report are the following products:

Hairdryers—handheld

Curling irons/brushes—including spring irons, tongs, wands, crimpers and hot air brushes

Straighteners

Heat setters or hot rollers

Sponge rollers

Information throughout this report refers to haircare appliances bought for domestic use via the retail trade. Appliances bought through specialist wholesalers for salon use are excluded.