Mintel last reported on the hair colourants market in December 1999. Since then, there has been increased new brand activity in the area of permanents, which has helped to improve the image of hair colourants among consumers. By contrast, home perms has become an extremely small niche market, used mainly by older women who want permed hair but cannot afford to visit a salon.

Mintel examines the following themes in this report: new technology breathes life into the permanents sector, the growing importance of older consumers, targeting men, and the emergence of designer hair colourants.

Mintel last reported on the hair colourants market in December 1999. Since then, there has been increased new brand activity in the area of permanents, which has helped to improve the image of hair colourants among consumers. By contrast, home perms has become an extremely small niche market, used mainly by older women who want permed hair but cannot afford to visit a salon.

Mintel examines the following themes in this report: new technology breathes life into the permanents sector, the growing importance of older consumers, targeting men, and the emergence of designer hair colourants.

Other Mintel reports of relevance include:

- Hair styling Aids, Market Intelligence - UK Report, December 2001

- Beauty Aids, Market Intelligence - UK Report, July 2001

- Shampoos and Conditioners, Market Intelligence - UK Report, June 2001

- Electric Hairstyling Aids, Market Intelligence - UK Report, January 2001