Since Mintel last reported on the hair colourants market in early 2002, there has been considerable new brand activity as major manufacturers have continued to improve and update their offering while new players continue to enter the market. By contrast, however, home perms has become a minority sector with little to no investment by the leading brands.

Analysing the market’s size, structure and consumers, Mintel’s latest report offers a valuable insight into the major trends impacting on this market. Special emphasis is placed on investigating the argument that, because most hair colourant brands target the youth market, they are missing out on a potentially lucrative older demographic, a part of the population that is growing. Using exclusive consumer research and authoritative analysis, it provides a unique evaluation of the market’s prospects, highlighting its sectors’ strengths and weaknesses and areas of potential for marketers to tap into. Key industry talking points covered include:

Since Mintel last reported on the hair colourants market in early 2002, there has been considerable new brand activity as major manufacturers have continued to improve and update their offering while new players continue to enter the market. By contrast, however, home perms has become a minority sector with little to no investment by the leading brands.

Analysing the market’s size, structure and consumers, Mintel’s latest report offers a valuable insight into the major trends impacting on this market. Special emphasis is placed on investigating the argument that, because most hair colourant brands target the youth market, they are missing out on a potentially lucrative older demographic, a part of the population that is growing. Using exclusive consumer research and authoritative analysis, it provides a unique evaluation of the market’s prospects, highlighting its sectors’ strengths and weaknesses and areas of potential for marketers to tap into. Key industry talking points covered include:

The relationship between consumer confidence and market growth

The increasing dominance of permanent products

The inroads made into the distribution market by grocery multiples

The challenges and latent potential created by the changing demographics of the UK consumer

The importance of changing men’s grooming habits

How to best target older consumers

The report covers the UK retail market for hair colourants and home perms. The hair colourants sector includes the following product categories:

permanents such as L'Oreal's Recital and Féria Color which do not wash out of the hair

semi-permanents such as Clairol's Loving Care which fade after six to eight washes

tone-on-tone colourants such as Clairol's Lasting Care which are longer-lasting than semi-permanents but are not permanent

temporary colourants such as Wella's Shaders & Toners, which are designed to be washed in and washed out.

In addition, the definition includes highlighting kits, bleaches and hair lighteners, all of which work in much the same way as permanents. Also included are coloured mousses, gels and waxes, although hair mascaras and hair colouring pencils are excluded as they are perceived to be 'hair cosmetics'. Colour-enhancing shampoos which add minimal colour to the hair are excluded.