Since Mintel last reported on hair salon products in Market Intelligence, September 2002, the market has grown strongly as a result of investment by professional haircare brands in the category. These brands realise that in order to compete with the retail haircare market, where prices are lower and products are more widely available, they must provide consumers with a real point of difference and reason to purchase. This is being achieved by cutting edge technologies, new product introductions and an increasing emphasis on education and training of salon staff to sell their products.

Since Mintel last reported on hair salon products in Market Intelligence, September 2002, the market has grown strongly as a result of investment by professional haircare brands in the category. These brands realise that in order to compete with the retail haircare market, where prices are lower and products are more widely available, they must provide consumers with a real point of difference and reason to purchase. This is being achieved by cutting edge technologies, new product introductions and an increasing emphasis on education and training of salon staff to sell their products.

Using the latest consumer research, market size data and trend analysis this report provides vital insight into the industry’s major talking points. These include “overcoming hairdressers’ resistance to selling haircare products”; “how hairdressers can maximise haircare sales and profits”; “the extent to which the professional haircare market is the main trend setter”; and the importance of PR in the market.

Mintel’s findings offer a unique means of tailoring your marketing to real demand, both tactically and strategically, for the most profitable results.