To what extent is stylist recommendation key in customer purchasing of hair products?

Is impulse purchasing still important to the sector?

What have been the key successes for specialist accessory outlets?

This is the second report that Mintel has published on the hair salon products market. It examines products sold through very tightly defined distribution channels, namely hairdressing salons, direct distribution through mail order and via the Internet.

To what extent is stylist recommendation key in customer purchasing of hair products?

Is impulse purchasing still important to the sector?

What have been the key successes for specialist accessory outlets?

This is the second report that Mintel has published on the hair salon products market. It examines products sold through very tightly defined distribution channels, namely hairdressing salons, direct distribution through mail order and via the Internet.

Whether you want an industry-focused base of information, or a complete picture of a consumer-based sector, this report provides a thorough analysis of the market and consumer views. Hair Salon Products looks at Market Drivers, Market Size and Trends, Market Segmentation, The Supply Structure, Advertising and Promotion, Distribution, The Consumer and The Future ending with a Mintel Forecast for the next five years.

Other relevant Mintel reports include:

- Men's Toiletries, Market Intelligence, March 2000

- Hair Colourants and Home Perms, Market Intelligence, December 1999

- Hairstyling Aids, Market Intelligence, December 1999

- Shampoos and Conditioners, Market Intelligence, June 1999.

If you want more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.