Mintel's essential investigation into the haircare marketplace will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into consumer haircare issues and what consumers look for in styling aids

This exclusive report on the U.S. haircare market will highlight production and demographics, utilizing statistics and figures. The report will also look at where haircare products are bought and how often.

Mintel's essential investigation into the haircare marketplace will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into consumer haircare issues and what consumers look for in styling aids

This exclusive report on the U.S. haircare market will highlight production and demographics, utilizing statistics and figures. The report will also look at where haircare products are bought and how often.

This profile of the haircare marketplace will explore such issues as:

- Consumer attitudes and concerns regarding haircare products

- Consumer preferences on purchasing name brand haircare products, generic brands, and salon brands, and which types of haircare products are most popular with consumers.

- Purchasing locations preferences (supermarkets, markets, club stores such as Sam's, discount stores, convenient stores, salons), and demographics.

- The future of the haircare products marketplace in the U.S.

Mintel's exclusive consumer research will delve into the haircare marketplace, focusing on consumer trends and market drivers within in the industry. Also discussed will be how advertising, current trends, and the media influence the consumer. Disposable income, consumer expenditure, retail sales and comparative market trends will also be examined. This report contains US IRI InfoScan data.