The year 2007 marked a sharp reversal for the hair loss remedy market, which had been in decline since at least 2003. Dramatic positive growth marks a new direction for expansion of remedy products, but there remains substantial room for growth if increased marketing is undertaken.

Analysis and insights offered include:

What innovations are driving sales growth

How population growth should impact marketing strategy

The way advertising has shaped recent hair-loss innovation

The year 2007 marked a sharp reversal for the hair loss remedy market, which had been in decline since at least 2003. Dramatic positive growth marks a new direction for expansion of remedy products, but there remains substantial room for growth if increased marketing is undertaken.

Analysis and insights offered include:

What innovations are driving sales growth

How population growth should impact marketing strategy

The way advertising has shaped recent hair-loss innovation

How the web is being used to educate consumers

Which demographic groups make the most likely targets for marketing

What is the greatest barrier to trial of specific products