Despite the fact that unemployment numbers are still high (9.1% as of September 2011) and household income is down in the U.S., interest in the men’s grooming market is not waning. U.S. retail sales are estimated at $2.4 billion in 2011, with deodorant/antiperspirants leading the way. Today’s man is not only more comfortable taking care of grooming needs, but engaging in more proactive habits to stay competitive in a more challenging workplace. Even though the bulk of growth in the men’s population in the U.S. from 2011-16 will come from men aged 55 and older, growth will also come from the Hispanic population, a group of men who, according to Mintel’s research, spend more time on their appearance. This report will offer a detailed exploration of:

Despite the fact that unemployment numbers are still high (9.1% as of September 2011) and household income is down in the U.S., interest in the men’s grooming market is not waning. U.S. retail sales are estimated at $2.4 billion in 2011, with deodorant/antiperspirants leading the way. Today’s man is not only more comfortable taking care of grooming needs, but engaging in more proactive habits to stay competitive in a more challenging workplace. Even though the bulk of growth in the men’s population in the U.S. from 2011-16 will come from men aged 55 and older, growth will also come from the Hispanic population, a group of men who, according to Mintel’s research, spend more time on their appearance. This report will offer a detailed exploration of:

The major companies, brands and cultural influences that shape the men’s grooming landscape

Marketing strategies used to reach men in the market, including the vital role of social media

The role that product and ingredient innovations play in driving new sales

The increasing role of retail outlets in reaching men