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Contents
Haircare - Italy - February 2003

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

· Market sizes

· Market trends

· Leading manufacturers

· Consumer trends

· Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

If you require further details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.

To purchase this report, please return to the BUY function on the previous page.

Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.


  • Report Price:
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Report image

The Italian market for suncare preparations is estimated at €360 million in 2008, up by 5% on 2007 and by some 22% on 2003 at current prices. Sales have increased thanks to sun protection products (up 20% on 2003) and after-sun products (up 32% on 2003), while self-tanners lost ground in 2007 and 2008.

Campaigns aimed at increasing consumer awareness towards skin damage caused by sun exposure have ...