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Contents
Report homepage
Contents
Issues in the Market
Market in Brief
European Market Size and Forecast
Market Segmentation
Companies and Product Innovation
The Consumer
Appendix – Demographics
Appendix – Market Size and Forecast Data
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Hair Care, Colourants and Treatments - Europe - September 2010
Table of Contents

Issues in the Market

Key themes

Definition

Abbreviations

Market in Brief

Colourants suffer mixed fortunes

Style challenge

Treatments – small but mighty

Increased segmentation

Inspiration from skincare

Botanical and herbal hair care in focus

The need for speed

Blonde ambition

Differences in core consumer groups

European Market Size and Forecast

Key points

Hair care

Figure 1: Retail value sales of hair care, by country, 2005-13
Figure 2: Retail value sales of hair care, by country, 2004-13
Figure 3: Spend per capita, by country, 2005-09

Market Segmentation

Key points

Hair care

Figure 4: Market segmentation, by value, France, 2009
Figure 5: Market segmentation, by value, Germany, 2009
Figure 6: Market segmentation, by value, Italy, 2009
Figure 7: Market segmentation, by value, Spain, 2009
Figure 8: Market segmentation, by value, UK, 2009
Figure 9: Market segmentation, by value, Belgium, 2009
Figure 10: Market segmentation, by value, Finland, 2009
Figure 11: Market segmentation, by value, Hungary, 2009
Figure 12: Market segmentation, by value, Ireland, 2009
Figure 13: Market segmentation, by value, Netherlands, 2009
Figure 14: Market segmentation, by value, Poland, 2009
Figure 15: Market segmentation, by value, Russia, 2009

Companies and Product Innovation

Key points

Global region

Figure 16: % of new product launches, by region, 2009

European region

Figure 17: % of new product launches, by European country, 2009

Hair care by sub-category

Figure 18: % of new product development, by sub-category, by the ‘Big 5’ countries, 2009

Hair care by top claims

Figure 19: % of new product launches, by top ten claims, by the ‘Big 5’ European countries, 2009
Figure 20: % of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009

France – Hair care

Figure 21: % of new product development, by sub-category, France, 2006-09
Figure 22: Top five claims on new product development, France, 2006-09

Premium hair treatments for men

Fighting hair loss through science

Strength of purpose

Frizz-free

Grey market for men

Germany – Hair care

Figure 23: % of new product development, by sub-category, Germany, 2006-09
Figure 24: Top five claims on new product development, Germany, 2006-09

Summer hair

New from Nivea

Botanical ingredients

Vitality and shine

Italy – Hair care

Figure 25: % of new product development, by sub-category, Italy, 2006-09
Figure 26: Top five claims on new product development, Italy, 2006-09

Lightening it up

Scalp therapy

Exotic inspiration

Going natural

Care night and day

Spain – Hair care

Figure 27: % of new product development, by sub-category, Spain, 2006-09
Figure 28: Top five claims on new product development, Spain, 2006-09

The heat is on

Hair care in a stick

A light touch

Fighting ageing

Products for children

UK – Hair care

Figure 29: % of new product development, by sub-category, UK, 2006-09
Figure 30: Top five claims on new product development, UK, 2006-09

Red light

Hair rescue

Innovative formats

L’Oréal innovation

The Consumer

Key points

Hair colour and condition shape demand

Figure 31: Natural hair colour, by country, 2009
Figure 32: Condition of hair, by country, 2009
Figure 33: Hair treatments, by country, 2009
Figure 34: Conditions prone to, by country, 2009
Figure 35: Condition of hair, by country, 2009
Figure 36: Conditions prone to, by country, 2009

Product use

Figure 37: Hair treatments, by country, 2009
Figure 38: Types of hair treatment, by country, 2009
Figure 39: Penetration of conditioning treatments and masks (excluding styling products), by country, 2009
Figure 40: Frequency of conditioning treatments and masks (excluding styling products), by country, 2009
Figure 41: Types of conditioning treatments and masks (excluding styling products), by country, 2009
Figure 42: Penetration of hair colourants, bleaches, lighteners (not at hairdressers), by country, 2009
Figure 43: Frequency of hair colourants, bleaches, lighteners (not at hairdressers), by country, 2009
Figure 44: Permanent/semi-permanent, by country, 2009
Figure 45: Colouring products, by country, 2009
Figure 46: Hair colourants, by country, 2009

Trends in product penetration

Figure 47: Trends in penetration of hair products, France, 2005-09
Figure 48: Trends in penetration of hair products, France, 2005-09
Figure 49: Trends in penetration of hair products, Germany, 2005-09
Figure 50: Trends in penetration of hair products, Germany, 2007-09
Figure 51: Trends in penetration of hair products, Spain, 2005-09
Figure 52: Trends in penetration of hair products, Spain, 2006-09
Figure 53: Trends in penetration of hair products, GB, 2005-09
Figure 54: Trends in penetration of hair products, GB, 2007-09

Exclusive consumer research

Figure 55: Statements on hair style, by country, March 2010
Figure 56: Reason for colouring hair and where it was done, by country, March 2010
Figure 57: Hair care routine at home, by country, March 2010
Figure 58: Hair care routine when there is a lack of time/inclination, by country, March 2010
Figure 59: Attitudes towards hair, by country, March 2010

Appendix – Demographics

Figure 60: Use of hair products, by demographics, France, 2009
Figure 61: Use of hair products by demographics, France, 2009
Figure 62: Use of hair products, by demographics, Germany, 2009
Figure 63: Use of hair products, by demographics, Germany, 2009
Figure 64: Use of hair products, by demographics, Spain, 2009
Figure 65: Use of hair products, by demographics, Spain, 2009
Figure 66: Use of hair products, by demographics, GB, 2009
Figure 67: Use of hair products by demographics, GB, 2009

Appendix – Market Size and Forecast Data

Figure 68: Retail value sales of hair care, by country, 2003-13
Figure 69: Retail value sales of hair care, by country, 2004-13
Figure 70: Spend per capita, by country, 2005-09