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Contents
Report homepage
Research Methodology
Contents
Issues in the Market
Future Opportunities
Market in Brief
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Who’s Innovating?
Market Size and Forecast
Segment Performance
Market Share
Companies and Products
Channels to Market
Holidays Taken
Holiday Frequency
Holiday Expenditure
Holidays Taken Overseas
Overseas Holiday Intentions
Attitudes Towards Holidays
Attitudes Towards Holiday Expenditure
Targeting Opportunities – Attitudes Towards Holidays
Targeting Opportunities – Attitudes towards Holiday Expenditure
Appendix – Holidays Taken
Appendix – Holiday Frequency
Appendix – Holiday Expenditure
Appendix – Holidays Taken Overseas
Appendix – Overseas Holiday Intentions
Appendix – Attitudes towards Holidays
Appendix – Attitudes towards Holiday Expenditure
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Holidays - Attitudes and the Impact of Recession - UK - January 2010
Holidays - Attitudes and the Impact of Recession - UK - January 2010
In 2009, the number of overseas holidays taken fell by an estimated 14.5% year-on-year to 38.9 million, returning to 2001 levels.
24.5 million adults now see holidays as a ‘luxury’, up from 19 million in 2007. 9-10 million see holidays as a ‘necessary spend’ or a ‘right’.
By demographics, older ABC1 consumers take the most holidays (both in the UK and overseas) – their travel behaviour has been least affected by the recession, especially the pre-retirement 55-64 group.
In 2009, the number of overseas holidays taken fell by an estimated 14.5% year-on-year to 38.9 million, returning to 2001 levels.
24.5 million adults now see holidays as a ‘luxury’, up from 19 million in 2007. 9-10 million see holidays as a ‘necessary spend’ or a ‘right’.
By demographics, older ABC1 consumers take the most holidays (both in the UK and overseas) – their travel behaviour has been least affected by the recession, especially the pre-retirement 55-64 group.
Holiday intentions for 2010 reveals potential growth for most holiday types, with 12 million adults intending to take a family holiday (up from nine million who went in 2009), 10 million a beach holiday (up from seven million), six million a city break (up from four million) and five million an all-inclusive holiday (up from three million).
Of the near-32 million who went on holiday in 2009, over 8 million say that they would travel less if it became more expensive.
Spain is still the UK’s favourite destination; however it was hit hard in 2009, undergoing a 15% drop in British visitors. France fared better, with only a 5% reduction occurring as more UK families opted for budget self-catering breaks closer to home.

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– Tom Rees, Senior Travel and Tourism Analyst

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