Are security fears still influencing people’s decisions to holiday?

Arguably, yes. Global events such as terrorist attacks, war and health concerns have weakened consumer confidence in travelling abroad. However, UK consumers are still choosing to holiday.

The

bookings market is extensively analysed in Mintel’s new report. Within, Mintel examines not only the domestic holiday bookings sector but also the overseas. Findings show a number of trends affecting overseas holiday bookings and the results of these influences.

Are security fears still influencing people’s decisions to holiday?

Arguably, yes. Global events such as terrorist attacks, war and health concerns have weakened consumer confidence in travelling abroad. However, UK consumers are still choosing to holiday.

The

bookings market is extensively analysed in Mintel’s new report. Within, Mintel examines not only the domestic holiday bookings sector but also the overseas. Findings show a number of trends affecting overseas holiday bookings and the results of these influences.

Technology has greatly influenced holiday bookings as more consumers are using the Internet to research and book their holidays. The increasing penetration of broadband as well as digital TV will see this medium an influential tool in the future.

Mintel’s extensive consumer research provides insight into the holidaymaker’s mind, offering information on their attitudes and popular booking trends.