“Holiday centres’ family appeal ensures that people with children are particularly likely to consider them when choosing a holiday. However, opportunities exist in targeting demographic groups whose interest is less likely, particularly the growing singles and older populations of the UK.”

– Tom Rees, Senior Travel and Tourism Analyst

In this report we answer the following key questions:

How can operators capitalise on predicted growth in the number of children?

“Holiday centres’ family appeal ensures that people with children are particularly likely to consider them when choosing a holiday. However, opportunities exist in targeting demographic groups whose interest is less likely, particularly the growing singles and older populations of the UK.”

– Tom Rees, Senior Travel and Tourism Analyst

In this report we answer the following key questions:

How can operators capitalise on predicted growth in the number of children?

Can holiday centres turn increased petrol costs to their advantage?

Can holiday centres better engage with the growing – and under-served – single population in the UK?

How best can holiday centres appeal to consumers who have not yet been but express an interest in doing so?