This report analyses market trends and consumer attitudes towards holidays in Turkey and Egypt, investigating the core market factors, strengths and weaknesses, key players and products in the industry.

This report looks at 16-25-year-olds’ holidays and attitudes regarding travel, examining what kind of trips they go on, who they go with and what the future holds. It considers consumer trends, the recessionary impact, what the prospects are for recovery, innovations of relevance and the strengths and weaknesses of the market.

This report examines consumer trends, how the recession has impacted the holiday booking process and the future of the holiday market. In addition, it includes a special chapter focusing on consumer responses to ‘optional extras’ on flights, specifically attempting to gauge which are most important to travellers – and which options they would like to see added.

The freedoms of young adulthood present opportunities for independence through holidays often supported by school or university trips. However, financial realities are such that many are unable – or unwilling – to escape the ‘Parent Trap’. Whilst these young people inhabit the era of ‘low-cost’ air travel, where holidaying is easier and more affordable than ever before, they are increasingly becoming a more discerning sector driving demand in quality across many aspects of travel.

Escapism and the pursuit of pleasure are key drivers with a bias towards independent travel. This generation may well be better informed than any before when it comes to green issues but there is little evidence that this is going to curb their holiday plans. The youth market places high importance on the concept of holidays as self branding by providing opportunities for storytelling and expressing individualism.