Awareness of health and obesity issues continues to grow in the United States. Most consumers are cognizant of the importance of a balanced diet and regular exercise toward maintaining physical fitness and health. But are consumers acting on this awareness to adopt a healthy lifestyle? Which are likely to do so in the future?

Using exclusive consumer research, Mintel considers the eating habits, exercise habits, and time pressures that can make it difficult for even health-conscious adults to maintain an ideal diet and exercise regimen. Research examines consumer behavior and opinions about diet and exercise according to age, region, sex, ethnicity and economic groups. Surveys cover topics such as sports, exercise programs, meals, snacks, junk food, dieting, and nutrition. Consumer perceptions about their own diets are revealed, such as “I consider my diet to be very healthy” or “I’ll try any new diet,” alongside exercise behavior and opinions such “I make sure I exercise regularly” or “I know I should exercise more than I do.”

Awareness of health and obesity issues continues to grow in the United States. Most consumers are cognizant of the importance of a balanced diet and regular exercise toward maintaining physical fitness and health. But are consumers acting on this awareness to adopt a healthy lifestyle? Which are likely to do so in the future?

Using exclusive consumer research, Mintel considers the eating habits, exercise habits, and time pressures that can make it difficult for even health-conscious adults to maintain an ideal diet and exercise regimen. Research examines consumer behavior and opinions about diet and exercise according to age, region, sex, ethnicity and economic groups. Surveys cover topics such as sports, exercise programs, meals, snacks, junk food, dieting, and nutrition. Consumer perceptions about their own diets are revealed, such as “I consider my diet to be very healthy” or “I’ll try any new diet,” alongside exercise behavior and opinions such “I make sure I exercise regularly” or “I know I should exercise more than I do.”

By combining research and analysis in these two categories and comparing consumer attitudes to their behavior, Mintel is able to formulate an accurate and insightful understanding of consumer’s health concerns and the potential of the diet and exercise markets. Consumers are profiled according to their responses, allowing you to tailor your marketing and effectively target the groups with the most sales potential for your product.

The report answers questions such as:

- In what ways has the obesity epidemic impacted the food industry?

- Which consumers are the most concerned about their diets?

- How do the eating habits of regular exercisers differ from the habits of those who rarely exercise?

- Which age group is the most likely to exercise on a regular basis?

- What markets are the most receptive to adopting a healthier lifestyle?

Throughout the report, quantitative research is combined with thorough analysis, revealing patterns in consumer behavior, and in the diet and exercise market overall. Industry experts and our dedicated US editorial team ensure the accuracy, relevancy and clarity of the report. As always, the Mintel brand is your guarantee of quality research and impeccable customer service.

A number of U.S. reports covering related sectors have been published, are planned, or are in preparation, including:

- Yogurt, consumer intelligence--U.S. Report, June 2003

- Weight Control, consumer intelligence--U.S. Report, June 2003

- FDA-Approved Health Claims, consumer intelligence--U.S. Report, April 2003

- Smoothies and Yogurt Drinks, consumer intelligence--U.S. Report, September 2002

- Cereal Bars, consumer intelligence--U.S. Report, September 2002

- Attitudes Towards Health and Pharmaceuticals, consumer intelligence--U.S. Report, March 2002

- Energy Supplements, consumer intelligence--U.S. Report, March 2002

- Eating Habits, Attitudes & Concerns, consumer intelligence--U.S. Report, February 2002

- Ingredient Trends, consumer intelligence--U.S. Report, December 2001

- Diet Aids, consumer intelligence--U.S. Report, October 2001

- Functional Foods, consumer intelligence--U.S. Report, September 2001

- Functional Beverages, consumer intelligence--U.S. Report, September 2001