This report explores made to order smoothies and shakes by foodservice operators. Mintel focuses its exclusive consumer research on the smoothie segment given its relative infancy in the beverage market and substantial growth potential considering the increasing number of players becoming active in this genre. The crux of these findings provides insight into:

Usage of smoothies and reasons consumers drink them

Discovery of smoothie drinker’s attitudes towards restaurant smoothies

This report explores made to order smoothies and shakes by foodservice operators. Mintel focuses its exclusive consumer research on the smoothie segment given its relative infancy in the beverage market and substantial growth potential considering the increasing number of players becoming active in this genre. The crux of these findings provides insight into:

Usage of smoothies and reasons consumers drink them

Discovery of smoothie drinker’s attitudes towards restaurant smoothies

Which restaurants are most widely used for purchasing smoothies

Investigation into reasons why consumers aren’t drinking restaurant smoothies

Focus on consumer usage and preferences in base ingredients, fruit ingredients and “add-in” ingredients for restaurant smoothies

Opportunities for creating awareness and excitement surrounding made to order smoothies and shakes via increased accessibility, suggestive promotion and customizable innovations

The influence of the recession, aging population, presence of children in U.S. households and the growth of the Hispanic demographic on market sales

An in-depth look into made to order smoothie and shake menu items by restaurant segment and restaurant brand

Performance analysis and profiling of three leading brands in the market (McDonald’s, Jamba Juice and Smoothie King)

Comprehensive discussion regarding marketing strategies for leading restaurant advertisers, as well as how operators promote their brand quality and beverage platform