Mintel's essential investigation into the smoothies/milk drinks marketplace will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into consumer health issues, spotlighting how smoothies have become gained popularity in recent years

This exclusive report on the U.S. smoothies market will highlight production and demographics, utilizing statistics and figures. The report will also look at where smoothies are bought and how often.

Mintel's essential investigation into the smoothies/milk drinks marketplace will focus on the consumer, with an emphasis on buying patterns, trends and preferences. In addition, this report will also spotlight market size and segmentation, as well as some of the key players within the industry. This report will also provide insight into consumer health issues, spotlighting how smoothies have become gained popularity in recent years

This exclusive report on the U.S. smoothies market will highlight production and demographics, utilizing statistics and figures. The report will also look at where smoothies are bought and how often.

This profile of the smoothies marketplace will explore such issues as:

- Consumer attitudes and concerns regarding health and nutrition in regards to smoothies

- Purchasing locations preferences (supermarkets, markets, club stores such as Sam's, discount stores, convenient stores), and demographics.

- The future of the smoothies marketplace in the U.S.

Mintel's exclusive consumer research will delve into the smoothies marketplace, focusing on consumer trends and market drivers within in the industry. Also discussed will be how advertising, health awareness, and the media influence the consumer. Disposable income, consumer expenditure, retail sales and comparative market trends will also be examined. This report contains US IRI InfoScan data.