“The mobile phone sector must change. Technology is moving on and the distinction between a mobile phone and other digital products is becoming more and more blurred. A mobile phone now has so many functions that it can no longer be viewed in isolation and it is just one of many products that people use to communicate with each other. That means that there is less and less need for a specialist phone shop the future lies with retailers who understand that they are selling communication products.”

“The mobile phone sector must change. Technology is moving on and the distinction between a mobile phone and other digital products is becoming more and more blurred. A mobile phone now has so many functions that it can no longer be viewed in isolation and it is just one of many products that people use to communicate with each other. That means that there is less and less need for a specialist phone shop the future lies with retailers who understand that they are selling communication products.”

– Richard Perks, Director of Retail Research

Some questions answered in the report include;

So what’s the future for the mobile phone?

What are the implications for mobile phone retailers?

Convergence – when is a mobile phone not a mobile phone?

So what can mobile phone retailers do about convergence?

What is the future for the mobile phone shop?