
“Smart mobile devices, including smartphones and tablet computers, are enabling technology for a more connected future. One of the trends to emerge in 2012 is wearable technologies that record one’s well-being and travels; these personal data could go on to become a new currency, with users opting-in to share their data with reputable companies in return for relevant advertising and discounts.”


All Countries

All Countries

Despite the strong market push toward ‘pocket pc’ type smartphones, a large proportion of mobile users have yet to fully embrace mobile multi-functionality. Over half (56%) agree that ‘as long I can make voice calls and texts, I don’t care about other features and functions’.


