In this report, Mintel will examine the impact of the Internet on the leisure industry and look at the changes that have occurred since Mintel compiled its first Leisure on the Internet report in May 2000.
Since the perceived threat of the Millennium bug failed to materialise, PC ownership, digital television and other technological developments have increased household penetration significantly. The end of 2001 estimated, more than 14 million people in Britain have home Internet access, a figure that is increasing all the time.
In this report, Mintel will examine the impact of the Internet on the leisure industry and look at the changes that have occurred since Mintel compiled its first Leisure on the Internet report in May 2000.
Since the perceived threat of the Millennium bug failed to materialise, PC ownership, digital television and other technological developments have increased household penetration significantly. The end of 2001 estimated, more than 14 million people in Britain have home Internet access, a figure that is increasing all the time.
Exclusive consumer research and authoritative market analysis provides insight into all the key industry issues, including:
- The continuing increase in Internet penetration across the UK
- The popularity of alternative Internet delivery methods other than the PC, including Digital Television
- Why only two thirds of Internet users admit to sending non-work-related emails
- Negative attitudes towards the Internet as a way of spending leisure time, including cost and the perception of it as an anti-social activity
- The impact of broadband
- How worries over online security is affecting the medium as a leisure activity
- Future trends and challenges.
This report provides new analysis of:
Delivery Methods/ Market Factors/ Internet Leisure Activities/ Case Studies/ Advertising And Promotion/ The Consumer/ The Future/ Forecast
Other Mintel reports of relevance include:
- Holidays on the Internet, Leisure Intelligence - UK Report, March 2002
- Internet Quarterly Report, Mintel Internet Series - UK Report, March 2002
- Video Games Consoles, consumer intelligence - US Report, March 2002
- The Film Industry, Leisure Intelligence - UK Report, February 2002
- Online Music, consumer intelligence - US Report, February 2002
This report examines the trends in consumer technology and digital media in the UK. This is the first report in the updated series of Digital Trends, which Mintel has created in response to the changes in technology ownership and usage, as well as to the changing requirements of our readers. These reports will highlight important and significant changes in the technology market using a more visual
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