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Internet Cafés - UK - November 2003
Table of Contents

Introduction and Abbreviations

Summary of Key Report Findings

Increased Internet penetration leads to greater familiarity

Market has contracted

Instability within the industry

Increased competition

Diversification

Still a youthful environment

Tourists still vital

The gender divide

Potential users

The future

Market Factors

PDI and consumer expenditure

Demographic trends

Trends in the UK’s age structure
Socio-economic structure

Internet penetration

Profile of Internet users

Time spent on the Internet – inside and outside the home

PC and Internet usage

Online and computer games

Computer literacy and training

Technological advancements are upping the competitive stakes

Free public access

Overseas visitors

Market Size and Trends

Market size by outlet numbers

Internet cafés by location

The Supply Structure

The independent sector

Branded Internet cafés

CommsPort

Internet Exchange

easyInternetCafé (eIC)

Tesco

The Consumer

Internet café usage

Internet usage by demographics

Purpose of visits to Internet cafés

Popular purposes for visiting Internet cafés by demographics

Consumer Attitudes and Typologies

Attitudes of Internet café users and potential users

Popular attitudes by demographics

Consumer attitudes by reason for using Internet cafés

Consumer typologies

Consumer typologies by demographics

Consumer typologies by usage type

The four consumer types and the purpose of their visit to Internet cafés

The Future

Increased Internet penetration beneficial

Growth of the branded sector

But what about broadband?

Wireless opportunity

Expanding the customer base

Access is now offered by other retailers

Segmentation and diversification

Forecast

A population-based forecast

Higher levels of Internet penetration bad for business…

…but diversification and segmentation will be key growth drivers

Expanding consumer base a must