Although one half of all consumers admit to being influenced by the media when it comes to eating out, the other half claim that they eat what they want, where they want and that the media has no impact on them.

This suggests that there is a polarisation of views among adults and it would seem that the likelihood to be influenced by the media is heavily dependent on someone’s education and affluence.

This report looks at the ways in which the media affects the eating out market, drawing extensively on consumer research and giving examples of how eating out operators have responded to these issues.