Total U.S. retail sales of yogurt and yogurt drinks have grown every year since 2006, and the market is expected to reach an estimated $6.4 billion in 2011. Considering the state of the economy, this growth is quite impressive. The market still holds considerable opportunity, and this report uncovers this, along with a number of other critical factors, including:

How yogurt makers can continue to capitalize on interest in Greek-style yogurt, including product and brand extensions such as desserts and dips

Total U.S. retail sales of yogurt and yogurt drinks have grown every year since 2006, and the market is expected to reach an estimated $6.4 billion in 2011. Considering the state of the economy, this growth is quite impressive. The market still holds considerable opportunity, and this report uncovers this, along with a number of other critical factors, including:

How yogurt makers can continue to capitalize on interest in Greek-style yogurt, including product and brand extensions such as desserts and dips

Products for Hispanics (who are more likely to consume yogurt than other races/ethnicities) that are likely to appeal, and tactics for marketing to these consumers

Market factors that are shaping the yogurt market, including obesity, the aging population, the rising price of dairy, and consumer interest in natural and organic offerings

How yogurt makers can increase consumption with key demographics (such as 6-11-year-olds), along with specific tactics, such as product placements on TV shows popular with children and their parents and positioning yogurt as a product that can fight the childhood obesity epidemic

A review of successful and creative marketing strategies that are driving category sales, including how Chobani has leveraged social media to build up its fast-growing brand