This report explores the ice cream shop market—identifying key developments that are changing consumer habits and usage with consideration of the current economic climate and competitive threats.

The report considers a range of topics, including the following:

The size of the market and its potential for growth

Opportunities for ice cream shops to maximize their exposure and cultivate a stronger following

The impact of competitive threats (packaged ice cream, foodservice desserts, other treat-based snacks) on ice cream shops

This report explores the ice cream shop market—identifying key developments that are changing consumer habits and usage with consideration of the current economic climate and competitive threats.

The report considers a range of topics, including the following:

The size of the market and its potential for growth

Opportunities for ice cream shops to maximize their exposure and cultivate a stronger following

The impact of competitive threats (packaged ice cream, foodservice desserts, other treat-based snacks) on ice cream shops

The impact of the recession on restaurants, and in particular, ice cream shops

The effect of demographic shifts (age, Hispanic origin/race and presence of children in HH) on the industry

Key brands, how they are endeavoring to differentiate themselves, who they target, and plans for retail expansion

Advertising and promotional strategies being employed to attract consumers, including a focus on social media

Innovations among ice cream shops that take a traditional approach (seasonal inspirations, fun) and straddle health and indulgence (flavor exploration, wellness positioning)