Ice cream is a favorite treat for adults and children alike. Adults are more likely to indulge in super-premium and premium ice cream than any other frozen treat. Frozen yogurt/tofu and sorbet are losing ground as consumers turn to richer products and more imaginative flavors. New products drive the ice cream market, especially in the area frozen novelties, which change constantly to appeal to the changing whims of children. Ice cream, too, is driven by product development and preferences.

Ice cream is a favorite treat for adults and children alike. Adults are more likely to indulge in super-premium and premium ice cream than any other frozen treat. Frozen yogurt/tofu and sorbet are losing ground as consumers turn to richer products and more imaginative flavors. New products drive the ice cream market, especially in the area frozen novelties, which change constantly to appeal to the changing whims of children. Ice cream, too, is driven by product development and preferences.

Mintel's exclusive market research reveals that almost everybody, young and old, rich and poor, likes ice cream. It is truly an American icon. But ice cream, like other products, has been forced to change with the times. Different quality products, different flavors and different fat/calorie contents are all important to specific segments of respondents. Ice cream is a simple indulgence. New flavors and textures make it possible to spend a year tasting products and never repeat the same flavor. Some consumers convince themselves that even the most super-premium product is healthy."

Extract from

The US Ice Cream Market report

Only Mintel consumer intelligence reports can give you the answers you need. Through our exclusive consumer research, we explored the usage of and attitudes towards ice cream and asked questions such as:

· How often do you eat ice cream?

· How strongly do you agree or disagree with the following statement:

"I don't worry about the fat content or calories in ice cream, I just enjoy"?

The research in every Mintel consumer intelligence report is conducted by our dedicated US editorial team and industry experts to ensure that we answer the needs of our clients. Our reports cover key US consumer sectors in 14 categories and combine exclusive, original, quantitative data with comprehensive market analysis.