This report clearly identifies the principal factors driving or curtailing growth in the U.S. ice cream market. Six years of specific sales data give you a factual and impartial presentation of the market as a whole, including performance of individual sectors in the market (ice cream, frozen novelties, sherbet/sorbet/ices, and frozen yogurt/tofu).

Exclusive consumer research shows the attitudes, needs and behavior of ice cream consumers, with results analyzed by demographic characteristics. Details on the major companies and brands update you on competitor products and strategies, while a five-year forecast of ice cream sales reveals potential opportunities for growth and product development.

This report clearly identifies the principal factors driving or curtailing growth in the U.S. ice cream market. Six years of specific sales data give you a factual and impartial presentation of the market as a whole, including performance of individual sectors in the market (ice cream, frozen novelties, sherbet/sorbet/ices, and frozen yogurt/tofu).

Exclusive consumer research shows the attitudes, needs and behavior of ice cream consumers, with results analyzed by demographic characteristics. Details on the major companies and brands update you on competitor products and strategies, while a five-year forecast of ice cream sales reveals potential opportunities for growth and product development.

Sales of ice cream were completely flat between 2001 and 2006, while sales of sherbet, sorbet, and ices and frozen yogurt and tofu declined. Only frozen novelties saw any increases between 2004 and 2006, and these were not spectacular. Mintel theorizes that growth in the novelties category came from adult products that fit in with the new diet mantras of “portion control” and “indulgence.” This report provides an understanding of how the market has developed and what consumers are looking for, helping you develop more effective marketing and product development strategies.

Sales figures in this report include those from food, drug and mass channels (including Wal-Mart), convenience stores, ice cream shops, natural and specialty stores, and vending machines.