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Contents
Report homepage
Research Methodology
Contents
Issues in the Market
Insights and Opportunities
Fast Forward Trends
Market in Brief
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Who’s Innovating?
Overall Performance
Segment Performance
On-trade vs Off-trade
Brand Communication and Promotion
The Consumer – Christmas Drinking Patterns
The Consumer – Christmas Drinking Repertoire
The Consumer – Purchasing Attitudes
Further Analysis
Appendix
Appendix: Internal Market Environment
Appendix: Broader Market Environment
Appendix: The Consumer – Christmas Drinking Patterns
Appendix: The Consumer – Christmas Drinking Repertoire
Appendix: The Consumer – Purchasing Attitudes
Appendix: Further Analysis
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Christmas Drinking Behaviour - UK - April 2008
Christmas Drinking Behaviour - UK - April 2008

Sales growth of alcohol over Christmas has been driven in recent years by supermarket and other retailer discounting. However, market conditions are becoming tougher, and increased tax on alcohol, and potential government intervention will impact promotional price strategy for 2008.

Discounting issues aside, premiumisation and gifting in alcohol at Christmas will continue to drive any value growth.

Key themes of the report:

Effect of the overall slowdown in alcohol consumption on Christmas sales

Sales growth of alcohol over Christmas has been driven in recent years by supermarket and other retailer discounting. However, market conditions are becoming tougher, and increased tax on alcohol, and potential government intervention will impact promotional price strategy for 2008.

Discounting issues aside, premiumisation and gifting in alcohol at Christmas will continue to drive any value growth.

Key themes of the report:

Effect of the overall slowdown in alcohol consumption on Christmas sales
How discounting restricts festive sales value growth
Consumerism driving spend at Christmas despite the credit crunch
The importance of the home and family time at Christmas

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