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Contents
Report homepage
Contents
Introduction and Abbreviations
Premier Insight
Summary of Key Report Findings
Market Factors
UK Shopping – Bricks/Clicks and Mortar Background
The Consumer
The Consumer – Shopping in Person: Detailed Demographics
The Consumer – Internet Shopping: Detailed Demographics
Consumer Attitudes and Targeting Opportunities
The Consumer - Attitudes towards Shopping in Person: Detailed Demographics
The Consumer – Attitudes towards Internet Shopping; Detailed Demographics
The Future
Forecast
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Leisure Shopping - UK - October 2004
Table of Contents

Introduction and Abbreviations

Premier Insight

Reward the repeat visitors

Cross-promoting shopping and holidays

Raise awareness of online shopping

Making the most of technology

Summary of Key Report Findings

Leisure shopping a popular activity

Focus on leisure/shopping mix

The expansion of Internet shopping

Favourite items for in-person shopping

Favourite items for Internet shopping

Some associations between in-person and Internet shopping

The social aspects of leisure shopping in person

Many Internet users still not totally convinced

Market Factors

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GDP, PDI and consumer expenditure
Figure 1: GDP, PDI and consumer expenditure, at current and constant prices, 1999-2009

Changing work patterns

Figure 2: Employment patterns in the UK, 1999-2009

Changing lifestages

Figure 3: Lifestage patterns in the UK, 1999-2009

Discretionary spend

Figure 4: Gross discretionary spend, 1999-2003

UK Shopping – Bricks/Clicks and Mortar Background

Online Spending Habits - UK - February 2011 -
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Shopping in person

Retail and leisure parks

Figure 5: Type of scheme in the UK, 2003
Leading shopping centres
Figure 6: UK: Leading shopping centres, January 2004

Planning Policy

Internet shopping

Internet penetration

Figure 7: British Internet penetration, 2001-04

Broadband penetration

Home shopping

Figure 8: Home shopping market: Sector type and methods of selling
Figure 9: UK Home shopping market, 2002

The Consumer

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Shopping in person

Figure 10: Items respondents enjoy shopping/browsing for in person, July 2004

Shopping in person comparison

Figure 11: Items respondents enjoy shopping/browsing for in person by other items respondents enjoy shopping/browsing for in person, July 2004

Number of items shopped for in person

Figure 12: Repertoire of items respondents enjoy shopping/browsing for in person, July 2004

Internet shopping

Figure 13: Items respondents enjoy shopping/browsing for on the Internet, July 2004

Comparisons with Internet shopping

Figure 14: Items respondents enjoy shopping/browsing for on the Internet by other itmes respondents enjoy shopping/browsing for on the Internet, July 2004

Number of items shopped for on the Internet

Figure 15: Repertoire of items respondents enjoy shopping/browsing for on the Internet, July 2004

Internet vs shopping in person

Comparisons with in-person shopping

Figure 16: Items respondents enjoy shopping/browsing for on the Internet by items respondents enjoy shopping/browsing for in person, July 2004

Shopping on the Internet comparison

Figure 17: Items respondents enjoy shopping/browsing for in person by items respondents enjoy shopping/browsing for on the Internet, July 2004

Ranked items shopped for online and in person

Figure 18: Items ranked by popularity with in person and Internet shoppers/browsers, July 2004
Figure 19: Correlation between in person and Internet leisure shopping choices, July 2004

The Consumer – Shopping in Person: Detailed Demographics

Most popular items respondents enjoy shopping/browsing for in person

Figure 20: Most popular items respondents enjoy shopping/browsing for in person, by gender, age and socio-economic group, July 2004
Figure 21: Most popular items respondents enjoy shopping/browsing for in person, by detailed lifestage groups, July 2004
Figure 22: Most popular items respondents enjoy shopping/browsing for in person, by marital and working status, area and car ownership, July 2004
Figure 23: Most popular items respondents enjoy shopping/browsing for in person, by region and ACORN category, July 2004
Figure 24: Most popular items respondents enjoy shopping/browsing for in person, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004
Next most popular items respondents enjoy shopping/browsing for in person
Figure 25: Next most popular items respondents enjoy shopping/browsing for in person, by gender, age and socio-economic group, July 2004
Figure 26: Next most popular items respondents enjoy shopping/browsing for in person, by detailed lifestage groups, July 2004
Figure 27: Next most popular items respondents enjoy shopping/browsing for in person, by marital and working status, area and car ownership, July 2004
Figure 28: Next most popular items respondents enjoy shopping/browsing for in person, by region and ACORN category, July 2004
Figure 29: Next most popular items respondents enjoy shopping/browsing for in person, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004

The Consumer – Internet Shopping: Detailed Demographics

Figure 30: Items respondents enjoy shopping/browsing for on the Internet, by gender, age and socio-economic group, July 2004
Figure 31: Items respondents enjoy shopping/browsing for on the Internet, by detailed lifestage groups, July 2004
Figure 32: Items respondents enjoy shopping/browsing for on the Internet, by marital and working status, area and car ownership, July 2004
Figure 33: Items respondents enjoy shopping/browsing for on the Internet, by region and ACORN category, July 2004
Figure 34: Items respondents enjoy shopping/browsing for on the Internet, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004

Consumer Attitudes and Targeting Opportunities

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Attitudes towards shopping in person as a leisure activity

Figure 35: Attitudes towards in person shopping/browsing as a leisure activity, July 2004

Shopping in person attitudes by items enjoy shopping/browsing for in person

Figure 36: Attitudes towards in person shopping/browsing as a leisure activity, by items enjoy shopping/browsing for in person, July 2004

Shopping in person attitudes by items enjoy shopping/browsing for over the Internet

Figure 37: Attitudes towards in person shopping/browsing as a leisure activity, by items enjoy shopping/browsing for over the Internet, July 2004

Attitudes towards Internet shopping as a leisure activity

Figure 38: Attitudes towards leisure shopping on the Internet, July 2004

Internet shopping attitudes by items enjoy shopping/browsing for in person

Figure 39: Attitudes towards leisure shopping on the Internet, by items enjoy shopping for in person, July 2004

Internet shopping attitudes by items enjoy shopping/browsing for over the Internet

Figure 40: Attitudes towards leisure shopping on the Internet, by items enjoy shopping/browsing for on the Internet, July 2004

Leisure shopping in person target groups

Solitary Shoppers (50% of the sample or 24.2 million adults)

Shopping Centre Socialites (20% of the sample or 9.9 million adults)

Family Shoppers (18% of the sample or 8.7 million adults)

Localites (13% of the sample or 6.1 million adults)

Shopping in person target groups – by demographic analysis

Figure 41: Shopping in person target groups, by gender, age and socio-economic group, July 2004
Figure 42: Shopping in person target groups, by detailed lifestage groups, July 2004
Figure 43: Shopping in-person target groups, by marital and working status, area and car ownership, July 2004
Figure 44: Shopping in person target groups, by region and ACORN category, July 2004
Figure 45: Shopping in person target groups, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004

Shopping in-person optimum targeting

Figure 46: Optimum targeting of Internet shopping target groups, July 2004

In person target groups by items enjoy shopping for in person

Figure 47: Shopping in person typologies, by items that respondents enjoy shopping/browsing for in person, July 2004

Internet leisure shopping target groups

Online Opposed (64% of the sample or 31.2 million adults)

In-Person Purchasers (22% of the sample or 10.7 million adults)

Online Shoppers (15% of the sample or 7.3 million adults)

Shopping online target groups by demographic analysis

Figure 48: Internet shopping target groups, by gender, age and socio-economic group, July 2004
Figure 49: Internet shopping target groups, by detailed lifestage groups, July 2004
Figure 50: Internet shopping target groups, by marital and working status, area and car ownership, July 2004
Figure 51: Internet shopping target groups, by region and ACORN category, July 2004
Figure 52: Internet shopping target groups, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004
Figure 53: Internet shopping optimum targeting, July 2004

Internet shopping target groups by items enjoy shopping for

Figure 54: Internet shopping target groups, by items respondents enjoy shopping/browsing for on the Internet, July 2004

The Consumer - Attitudes towards Shopping in Person: Detailed Demographics

Most popular attitudes towards leisure shopping in person
Figure 55: Most popular attitudes towards shopping as a leisure activity in person, by gender, age and socio-economic group, July 2004
Figure 56: Most popular attitudes towards shopping as a leisure activity in person, by detailed lifestage groups, July 2004
Figure 57: Most popular attitudes towards shopping as a leisure activity in person, by marital and working status, area and car ownership, July 2004
Figure 58: Most popular attitudes towards shopping as a leisure activity in person, by region and ACORN category, July 2004
Figure 59: Most popular attitudes towards shopping as a leisure activity in person, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004

Next most popular attitudes towards leisure shopping in person

Figure 60: Next most popular attitudes towards shopping as a leisure activity in person, by gender, age and socio-economic group, July 2004
Figure 61: Next most popular attitudes towards shopping as a leisure activity in person, by detailed lifestage groups, July 2004
Figure 62: Next most popular attitudes towards shopping as a leisure activity in person, by marital and working status, area and car ownership, July 2004
Figure 63: Next most popular attitudes towards shopping as a leisure activity in person, by region and ACORN category, July 2004
Figure 64: Next most popular attitudes towards shopping as a leisure activity in person, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004
Least popular attitudes towards shopping as a leisure activity in person
Figure 65: Least popular attitudes towards shopping as a leisure activity in person, by gender, age and socio-economic group, July 2004
Figure 66: Least popular attitudes towards shopping as a leisure activity in person, by detailed lifestage groups, July 2004
Figure 67: Least popular attitudes towards shopping as a leisure activity in person, by marital and working status, area and car ownership, July 2004
Figure 68: Least popular attitudes towards shopping as a leisure activity in person, by region and ACORN category, July 2004
Figure 69: Least popular attitudes towards shopping as a leisure activity in person, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004

The Consumer – Attitudes towards Internet Shopping; Detailed Demographics

Online Spending Habits - UK - February 2011 -
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Most popular attitudes towards Internet shopping
Figure 70: Most popular attitudes towards Internet shopping/browsing as a leisure activity, by gender, age and socio-economic group, July 2004
Figure 71: Most popular attitudes towards Internet shopping/browsing as a leisure activity, by detailed lifestage groups, July 2004
Figure 72: Most popular attitudes towards Internet shopping/browsing as a leisure activity, by marital and working status, area and car ownership, July 2004
Figure 73: Most popular attitudes towards Internet shopping/browsing as a leisure activity, by region and ACORN category, July 2004
Figure 74: Most popular attitudes towards Internet shopping/browsing as a leisure activity, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004

Next most popular attitudes towards Internet shopping

Figure 75: Next most popular attitudes towards Internet shopping/browsing as a leisure activity, by gender, age and socio-economic group, July 2004
Figure 76: Next most popular attitudes towards Internet shopping/browsing as a leisure activity, by detailed lifestage groups, July 2004
Figure 77: Next most popular attitudes towards Internet shopping/browsing as a leisure activity, by marital and working status, area and car ownership, July 2004
Figure 78: Next most popular attitudes towards Internet shopping/browsing as a leisure activity, by region and ACORN category, July 2004
Figure 79: Next most popular attitudes towards Internet shopping/browsing as a leisure activity, by media, weekly Internet and supermarket usage and commercial TV viewing, July 2004

The Future

Leisure Review - UK - December 2011 -
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Revitalised town and city centres

Trend for retail and leisure mix to continue

Internet shopping set to grow

Broadband to impact on Internet shopping

The importance of older shoppers

Forecast

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Scenario 1
Figure 80: Forecast of leisure shopping typologies, Scenario 1, 2004 and 2009
Scenario 2
Figure 81: Forecast of leisure shopping typologies, Scenario 2, 2004 and 2009
Scenario 3
Figure 82: Forecast of leisure shopping typologies, Scenario 3, 2004 and 2009