The British consumer has never been faced with so many choices... Shopping at the supermarket or supporting local traders; fresh or processed food; branded or independent pubs and bars; luxury or budget holidays; face-to-face or Internet and telephone banking; self-diagnosis or a trip to the doctor.

Businesses are offering seemingly more and more sophisticated products, services and channels of communication to entice new customers. But is this what consumers actually want?

The British consumer has never been faced with so many choices... Shopping at the supermarket or supporting local traders; fresh or processed food; branded or independent pubs and bars; luxury or budget holidays; face-to-face or Internet and telephone banking; self-diagnosis or a trip to the doctor.

Businesses are offering seemingly more and more sophisticated products, services and channels of communication to entice new customers. But is this what consumers actually want?

Against this potentially confusing backdrop, “British Lifestyles 2005” provides an invaluable insight into the shifts in popular opinion that are influencing consumers’ decision-making.

Dealing with the most topical marketing issues, Mintel’s research focuses on those markets where consumers seem to be retaliating, asserting their individuality and rejecting mass marketing approaches. Mintel’s research paints a vivid picture of these ‘rebels with a cause’, offering exclusive consumer insight to highlight when, where and why consumers rebel against the norm.

“British Lifestyles 2005” offers you all the insight and inspiration your business needs for designing clever, creative and brilliantly targeted marketing strategies.